When it comes to doing business in this digitally-driven world, establishing credibility and building trust means everything. And if you are looking to improve your chances to turn a visitor into a customer, you will first have to provide a trustworthy experience.
The first opportunity to deliver such experience will most likely be through your business website. Websites serve as the initial point of contact for your potential customers, and it is essential for companies to deploy professionally designed, visually appealing websites that have been optimised for mobile use.
These are the top reasons why a high-quality mobile website is a must for business owners:
Mobile traffic is on a consistent rise - everyone is on mobile
Mobile usage is on the rise and overtook desktop devices for the first time in 2016. With the trend pointing towards more and more mobile traffic in the near future and the majority of customers visiting websites from their smartphones, it is absolutely essential to get your business website to the next level if you are looking to grow your business.
If your website is not optimised for mobile devices, it may be difficult for users to access and navigate, leading to a poor user experience. This can result in lost opportunities as users may turn to your competition instead. As a business owner, it is important to avoid this undesirable outcome as it can negatively impact your sales.
High-quality, mobile-friendly websites enhance business credibility
Every business aspires to impress their customers and keep them engaged. And to do exactly that, one has to make a favourable impression. The first impression matters and your credibility is at stake, as research indicates that users' initial impressions are mostly design related.
Mobile users exhibit different behaviour patterns, and poorly designed websites are not only challenging to navigate and use, but they also undermine the credibility of the company and consequently, the revenue generated.
From a sales perspective, a high quality website enhances credibility by increasing the likelihood of converting visitors into customers. When a website is well-designed and provides a positive user experience across all devices, visitors are more likely to trust the business and feel confident in making a purchase.
In addition, a website that is professionally designed and that contains up-to-date information can help you establish your business entity as an authority in your industry, which is further increasing credibility and trust with potential customers and their loyalty.
High-speed, mobile-optimised websites rank higher on search engines
High quality websites tend to rank better on search engines for a number of reasons. It is no longer a secret that search engines such as Google prioritise mobile-friendly websites with the fastest loading speed as the mobile traffic takes over.
A website that is well-designed, easy to navigate, and that provides useful and relevant information is generally speaking (although there is a bit more to it really) more likely to provide a positive user experience, which in turn signals to search engines that the website is worth recommending to users.
In summary, with a poorly designed website your rankings will suffer and so will your business. Revenue is greatly influenced by your rankings as the higher your rank, the more keyword specific traffic comes your way.
High-quality, mobile-optimised websites improve social media opportunities
Increasing use of mobile devices for accessing social media has become the norm in an increasingly dynamic world where individuals frequently engage with their smartphones while on the move. Therefore, if your website is not optimised for mobile traffic, it may be difficult for users to access and engage with your content, which in turn will have a very negative effect on your business visibility and consequently on your sales.
Users sharing your content on social media usually include a link to the source. If your website is not optimised for mobile devices, the user experience may be impaired upon clicking the link, potentially leading to a decrease in social media engagement, which again will have a diminishing effect on your business visibility and performance.
Conversely, if you invest some of your valuable time and properly optimise your website for mobile devices (or hire somebody to help), users will encounter a positive experience upon engaging with your content, and if the content is of exceptional quality and offers significant value, it may become viral, a phenomenon that is particularly appreciated by business owners. Simply put, a top quality website will help you significantly boost your social media presence.
Professionally designed mobile websites convert more visitors into customers
Mobile devices are all about convenient communication, on-the-go access to global information, and ease of use. Nowadays, users expect to accomplish a desired action with minimal effort. Therefore, when deploying a mobile-friendly website, it is imperative for business owners to aim for this level of simplicity. A user-friendly website that allows customers to easily accomplish their goals within a single click or two, will likely result in a higher conversion rate.
Additionally, factors such as a positive user experience, swift loading times, and mobile-specific features such as click-to-call buttons or map integrations can further enhance the likelihood of successful sale and increase in revenue generated.
High-quality mobile websites offer a competitive edge
One of the greatest advantages of deploying a visually appealing and user-friendly mobile website is that you will gain a competitive edge in your market. Many companies still rely on low-quality, template-based websites, but investing in a professional presence with a strong user experience can set you apart from your competition.
A top quality website will offer a smooth user experience that keeps visitors engaged and satisfied, which can ultimately influence their decision-making process and help you win over a competitor that is just one click away.
Professional websites will help you stand out against poorly designed or outdated websites in the market and will be more likely to rank higher on search engines. Higher ranking will boost your visibility and bring about more traffic to your website, which will then most likely lead to better sales and will eventually allow you to reinvest part of the profits back into your online presence to consolidate your market position.
Summary and final thoughts on why businesses need a high-quality mobile website
A mediocre website is something that businesses today can no longer afford to ignore for a number of reasons. Mobile traffic is on the rise and the majority of users visit websites from their smartphones. Furthermore, a well-designed website enhances credibility and increases the likelihood of converting more of those visitors into customers.
And finally, high-speed, mobile-optimised websites tend to rank higher on search engines and improve social media opportunities leading to more sales through increased visibility.
Overall, investing in a high-quality mobile website is crucial for businesses looking to succeed in today's digital world.