Insights

Market research has been indicating for quite some time that users are increasingly accessing the internet from their smartphones and tablets (aka mobile devices) rather than desktop computers.

Content marketing as a way of targeting your audience can be very effective when done right. But to gain attention and generate leads, it takes a bit more than just creating, publishing and distributing content.

Track your current performance Benchmark your current state, compare landing pages, evaluate lead generation sources and improve existing content. Track visits, call-to-action links and thank you page shares, create more like those performing the best.

When it comes to doing business in this digitally-driven world, establishing credibility and building trust means everything. And if you are looking to improve your chances to turn a visitor into a customer, you will first have to provide a trustworthy experience.