One of the well-established, City of London based brokerage firms asked us to take over their digital agendas, design a digital marketing mix that would address their business needs and look after their account.
We were happy to embark on the journey and help out a company based in he City as on of our specialty verticals is digital marketing for finance.
Solution
Business website is the corner stone of a successful online strategy. That's why we worked closely with JNF and developed multiple new websites according to the highest standards reflecting financial industry requirements.
Mobile website
In order to carry out JNF’s market diversification strategy we designed, built and deployed several product focused websites. We were asked to implement a Content Management System (CMS) that would allow the team at JNF for publishing, editing and modifying of the content on their websites including multilingual support.
Corporate identity
We were tasked to redesign JNF’s corporate identity and bring JNF's branding to the next level. That included corporate colours, fonts, icon, business logo, email signatures and logo animation.
Email marketing
In order to support JNF’s email campaigns we were asked to design a set of newsletters. Consequently we localised the newsletters into several European languages.
Search engine optimisation
In order to increase the traffic across JNF’s portfolio of websites we carried out several search engine optimisation campaigns.
Online reputation management
To manage risk as well as customers' expectations we were also tasked to take care of JNF's reputation online.
Technical Support
Deployment of multiple systems and campaigns required rock solid technical background. That’s why we decided to provide JNF with a Virtual Private Server in order to maintain high level performance as well as scalability for future growth.
Virtual Private Server is sophisticated machine that’s why we were asked to make sure that everything is running smoothly and business continuity is well taken care of.
Martin Grey have been brilliant throughout our entire engagement. Clearly understood our strict requirements in regards to the financial industry, have delivered on time and to budget. The great looking website and other marketing collateral already helped us take the business to the next level.
Nathan, Managing Director