Track your current performance
Benchmark your current state, compare landing pages, evaluate lead generation sources and improve existing content. Track visits, call-to-action links and thank you page shares, create more like those performing the best.
Optimise each step of the process
Make sure your offers are relevant to the content of the landing page, optimise conversion path, run A/B split tests, amend buttons, add forms and ask different questions.
Personalised CTAs convert up to 42% better than regular ones. Add names, user names or similar. Use smart content tools to personalise landing pages.
Test, test, test
Testing is king when it comes to optimisation, A/B tests can do wonders for your click through rates. Up to 211% improvement by changing CTA wording, landing page layouts or images.
Nurture your leads
No leads are going to turn into customers without any effort. Deliver valuable content that matches their interest to nurture the leads and drive conversions. Use relevant follow-up emails. Learn as you go and tailor all future content accordingly.