One of the well-established, City of London based brokerage firm JNF Capital asked us to take over their digital agendas, design a digital marketing mix that would address the business needs and look after their account.
Business website redesign
Business website is the corner stone of JNF's online strategy. That's why we developed the new one according to the highest standards reflecting financial industry requirements.
Corporate identity redesign
First of all we were tasked to redesign JNF’s corporate identity and bring JNF's branding to the next level. That included corporate colours, fonts, icon, business logo, email signatures and logo animation.
Corporate colour palette
Other digital marketing services
Content management system
Consequently we were asked to implement a Content Management System (CMS) that would allow the team at JNF for publishing, editing and modifying of the content on the website.
Market diversification websites
In order to carry out JNF’s market diversification strategy we designed, built and deployed several product focused websites.
Impact of globalisation is not being underestimated at JNF, that’s why we were assigned a task to enhance the main business website and implement multilingual support.
In order to support JNF’s email campaigns we were asked to design a set of newsletters. Consequently we localised the newsletters into several European languages.
Social media are powerful marketing channel that’s why we worked closely with JNF on their social media strategy and designed their social media pages.
Search engine optimisation
In order to increase the traffic across JNF’s portfolio of websites we carried out several search engine optimisation campaigns.
Online reputation management
To manage risk as well as customers' expectations we were also tasked to take care of JNF's reputation online.
Online security management
Financial world is high velocity environment with a need for advanced security. As a part of our service we manage JNF's security certificates.
Online marketing consulting
Throughout the time of our engagement, we provide the team at JNF with their dedicated online marketing consultant always ready to answer the phone or email and provide appropriate advice.
Virtual Private Server
Deployment of multiple systems and campaigns required rock solid technical background. That’s why we decided to provide JNF with a Virtual Private Server in order to maintain high level performance as well as scalability for future growth.
Virtual Private Server is sophisticated machine that’s why we were asked to make sure that everything is running smoothly and business continuity is well taken care of.
In order to support JNF’s office team with specialist support and help as well as maintenance/updates/upgrades of JNF’s websites we were approach with a demand for website support agreement.